Dubai, UAE

MAG MBR City – District 7


Year: 2016
Client: MAG Property Development
Area: Land Area 405,7 ha – GFA 265,8 ha
Status: Restricted Competion
Design: Studio Costa Architecture

CDO: A. Costa
Design Director: V. Alfonsi
Project Leader: L. Rocchi
Design Team:  H. Nabil, C. Nunez, G. Carriere, P. Mencacci, V. Didier, L. Borriello, G. Sabbatini, C. Cerrelli
Visualizer: R. Smaldone
Visual Artist: M. Pace

Landscape: Paisa’

Dubai, UAE

MAG MBR City – District 7

Year: 2016
Client: MAG Property Development
Area: Land Area 405,7 ha – GFA 265,8 ha
Status: Restricted Competion
Design: Studio Costa Architecture

CDO: A. Costa
Design Director: V. Alfonsi
Project Leader: L. Rocchi
Design Team:  H. Nabil, C. Nunez, G. Carriere, P. Mencacci, V. Didier, L. Borriello, G. Sabbatini, C. Cerrelli
Visualizer: R. Smaldone
Visual Artist: M. Pace

Landscape: Paisa’

This project involved the design of a masterplan with a mix of functions (Commercial, Hospitality and Residential) located in Dubai’s District 7. In our proposal, the Mohammed Bin Rashid City D7 is designed as a urban green gated community, conceived above all as an emotional and sensory urban environment where the spaces are hyper-connected for both people who walk through and inhabit such spaces, giving them a personal and unique experience. The presence of a green integrated system arranged across different layers contributes substantially to the development of this kind of urban reality.

Green areas ensure the effectiveness, aesthetic quality and affordability of the project.
To create an urban hyper-connected green community, we have designed a ‘courtyard and squares’ system that represents the idea of human scale architecture and constitutes a sophisticated organization of semi-private and semi-public spaces that favor the social life of the community, as well as forge a greater connection between the various areas and their emotional and sensory dimensions.

The D7 is conceived as a genuine cellular system in which the heart is the Civic Center and the arteries are the main axes that relate the whole area with the external ‘world’ and in the north, with the Burj Khalifa.

With this urban green gated community, we have proposed an efficient, functional and affordable ecosystem, that ensures a strong sense of safety and belonging, and defines a model urban environment located within its social, cultural, economic, geographical and climatic context.